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When you ask someone how they were able to reach a certain goal or level of achievement, they will tell you about the people who assisted and supported them in their efforts. This holds true for my “Beer on a Roll” project, raising awareness of bicycling while also promoting the Craft Beer industry throughout the U.S. Although I’m still in the midst of this project — about 12 days from my final destination of New York, I wanted to acknowledge two people who gave their time, input, and even professional/personal contacts to help me get this project off the ground (and onto the bicycle!).  They are Belinda Smith and Jared Criscuolo, both of whom are currently doing some significant work for one of the organizations that I’m supporting during the “Beer on a Roll” project.

The name of the organization is Surfrider Foundation.  It is a grassroots non-profit environmental organization that works to protect and preserve the world’s oceans, waves, and beaches. The Surfrider Foundation largely focuses its work on such issues as water quality, beach access, beach and surf spot preservation, and sustaining marine and coastal ecosystems. The mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network. How cool is that? Sounds pretty simple, but the positive effects are incredibly far-reaching.

Both Belinda and Jared are surfers who know firsthand the effects of keeping the oceans, waves, and beaches clean and sustainable. Both of them live in Southern California. Here’s a little info about both of these movers and shakers:

Belinda Smith
Belinda Smith is an entrepreneur, and in her spare time an environmental activist for the Surfrider Foundation.  She is the former Chair of Sufrider’s Know Your H2O program which seeks to educate people on effective water management issues.  She is also the Executive Producer of the Cycle of Insanity: The Real Story of water, a 20-minute award-winning film on water issues.  She is a two-time recipient of Surfrider’s global Wavemaker award.

Jared Criscuolo
Jared Criscuolo is currently a member of the Advisory Committee of the San Diego Chapter of the Surfrider Foundation.  He was involved in launching the Know Your H20 Campaign in San Diego, and has subsequently partnered up with a friend to start a non profit organization called Below the Surface.  Through their efforts with Below the Surface, they have been developing “the Riverview Project” a stand up paddling and mapping project that is recreating Google’s Streetview for Rivers.  Additionally, Jared consults with wastewater agencies to help reduce river and ocean pollution.

If you also enjoy the beaches and want to keep them healthy and protected, please visit the Surfrider Foundation website and *engage yourself*:

You can also follow them on Twitter: @Surfrider